Apples Tablet Shipments Increased 182 Percent In Q2 2024 Thanks To M4 Ipad Pro M2 Ipad Air Launches But Same Success Cannot Be Replicated In China

Apple Dominates Tablet Market with 182% Growth in Q2 2024

Apple Maintains Top Spot with 123 Million iPads Shipped

NEEDHAM, Mass. (August 2, 2024) – Apple continues to lead the global tablet market, with a strong performance in the second quarter of 2024. According to the latest Quarterly Personal Computing Device Tracker by IDC, Apple shipped 123 million iPads during Q2 2024, marking an impressive 182% year-over-year growth.

Global Tablet Shipments Rise 22.1%

Overall, global tablet shipments reached 344 million units in Q2 2024, representing a 22.1% increase compared to the same quarter of 2023. This growth is attributed to increased demand for tablets as consumers rely on them for work, education, and entertainment.

Apple's Success Factors

Apple's dominance in the tablet market can be attributed to several factors, including:

• The launch of new iPad models, such as the 11-inch and 13-inch iPad Pros
• Strong brand loyalty among consumers
• A robust ecosystem of apps and accessories